Resources to enable your Buyer and Sellers

What are Microsites and How are they Valuable to the Sales Teams?

Websites with tons of information on the deck can overwhelm the visitors and scare them away. Whereas, an organized website doesn’t just make it easy for the visitor to figure out your brand but stay engaged for a longer period of time. And that’s where the concept of microsites comes into play. This piece will walk you through what’s a microsite, why use it, and how sales & microsites can pull off wonders for your brand.

James Springhetti

June 21, 2021

Best Practices to Manage Customer References

There is power in a customer reference program. When done right, it can provide companies with valuable feedback and insight that can turn the tide on every sales strategy. Satisfied customers willing to become a reference can make the difference between toppling the competition or losing the deal. However, acquiring and maintaining those references is no easy task. It can take a lot of time and effort. This is a responsibility that often falls into the hands of busy product management and marketing experts with the help of customer-facing teams. If you want to take your customer reference program to the next level, you’ve come to the right place. We compiled a list of the most noteworthy practices for managing customer references.

Lynn Pietryga

July 19, 2021

How to Nail Your Sales Follow-Up Emails Every Time

Asynchronous selling is just as important as synchronous selling. This means that the follow-up email you send between meetings is more critical than ever. Follow-up emails are one of the top-selling best practices, but not many people get them right. Here are the best ways to make sure you nail your follow-up, every single time.

James Springhetti

June 21, 2021

2021 Marketing Trends That No One Is Talking About

The pandemic has sped up digital transformation and the future of marketing is now here, today. B2B marketing methods need to adapt to a more familiar B2C type experience to work in the new marketplace. So, where are we going in marketing, and what is in store for us as we head into the second half of 2021 and beyond?

James Springhetti

June 21, 2021

Top 5 Things You Need to Do Before Your Next Sales Call

When it comes to perfecting your selling techniques, there are a few best practices you can follow. But a big part of selling your product or service is the prep work you do before you even speak to anyone or try to sell anything.This prep work is vital no matter if you’re in SaaS sales or if you’re trying to sell a physical product. It also doesn’t matter who you’re trying to gain as a customer. In the world of B2B marketing, every sales process benefits from laying the groundwork before the call.So, if you want to put yourself in the best position possible every time you talk with a potential customer, do these 5 things before your next sales call.

James Springhetti

June 21, 2021

10 Things To Keep In Mind When Designing Sales Battle Cards

A sales battle card is a single-page document containing key details about your competitors, and how their products, services, market, and customers compare to your company's. It also has key selling points to help your sales reps to win deals against the competitors.Battle cards display details in graphics, graphs, text, or video form to equip sales reps with knowledge and confidence essential in holding conversations with prospects to win deals. Although a one-page document, the battle card should provide a complete overview of your competitors and guidelines to counter competition.

Adam Pearson

June 21, 2021

New Sales and Marketing Trends Post-COVID

As most of the world gets back to normalcy, companies have an opportunity to reorient their systems and processes to reflect the demands of a changing marketplace. Some of the most agile organizations have recognized that sales trends post-Covid will not be a replication of the pre-pandemic world. This blog is a broad overview of the marketing trends post-Covid and shows us these six themes developing in this new normal.

JInal Jhaveri

June 16, 2021

10 Things to Do After Finishing Your First Sales Demo

Completing your first sales demo is a rewarding feeling. You’ve finally put all that hard work and preparation to good use. But you’re not finished yet! There are some key things you need to do after completing your first sales demo.These help to solidify your relationship with the client and allow you to find out where you can improve things. The 10 actions listed below are also great ways to accelerate the sales process and boost your conversion rates. So, let’s get into them!

James Springhetti

June 21, 2021

15 Sales KPIs Every Sales Person Should Know

As every sales professional will attest to, there’s no one way to be a successful salesperson. Sales teams are often run differently from business to business, and what makes a person successful in one company may not work at all in another. With that being said, every salesperson needs to know about sales KPIs and why they’re being tracked. Whether they want to improve their sales or help to develop their sales department, this article will help every salesperson understand the most commonly tracked KPIs and their significance.

Adam Pearson

June 21, 2021

Enabling your buyers to close deals faster

Sales and revenue leaders have to adapt to the accelerated rate of change in the current buying behaviors, especially with the sharp spike in virtual selling due to the onset of the pandemic. The way to do so is by focusing on buyer enablement.

JInal Jhaveri

June 16, 2021

Introducing Virtual Selling Platform as the Future of Sales Infrastructure

Virtual selling has become the new norm these days as a result of the current global situation. The worldwide pandemic made in-person sales and meetings nearly impossible, which led businesses and organizations to make a faster shift toward virtual selling practices. In this blog post, we will outline the need for a new virtual selling platform to enable your buyers and sellers.

JInal Jhaveri

June 16, 2021

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